The Cambridge, Massachusetts-based company said the eBG will help deliver services for e-business transformation, e-commerce, digital brand creation and management, .com creation and launch, and other Net-related work for targeted industries, such as communications, health care, energy services, the public sector, financial services, and manufacturing.
"The eBG is the next evolution of Sapient's vision to ignite business change," Sapient co-chief executive Jerry Greenberg said in a statement.
Through the eBG, the company said it will blend industry knowledge with subject matter expertise in the areas of business strategy, organizational transformation, program management, research, design, and technology for its clients. As a result, clients will get industry-specific business strategy and consulting coupled with integrated user-centered design and technology implementation, the company said.
"As the push to go e-business continues at an accelerated rate over the next two to three years, organizations will need to rely on companies like Sapient that can provide e-business solutions by delivering a broad range of expertise under a unified approach," International Data Corporation analyst Meredith McCarty said in a statement.
As reported, market research firm Forrester Research has said that the e-commerce and Internet/intranet services market is estimated to rocket to nearly $33 billion by 2002, with an annual growth rate of 60 percent predicted.