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Rollins on iPod: A fad?

Dell CEO Kevin Rollins has seen fads that come and go--and he thinks Apple Computer's iPod may fall into that category.

    Dell's take-no-prisoners CEO, Kevin Rollins, has seen fads that come and go--and he thinks Apple Computer's iPod may fall into that category. "It's interesting: The iPod has been out for three years, and it's only this past year it's become a raging success,"he said. "Well, those things that become fads rage, and then they drop off. When I was growing up there was a product made by Sony called the Sony Walkman--a rage, everyone had to have one. Well, you don't hear about the Walkman anymore. I believe that one-product wonders come and go. You have to have sustainable business models, sustainable strategy. But don't read that as any sort of disparagement of Apple. They've done a nice job."

    Click here to read the full interview.

    Andy McCue of Silicon.com reported from Round Rock, Texas, where he traveled as a guest of Dell.