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Reporters' Roundtable: Google Instant in depth

What does Google's new "instant" search result page mean for users and for advertisers? We explore the new system with search experts Tom Krazit from CNET, and Danny Sullivan from Search Engine Land.

Google this week deleted the Enter key from search, with the launch of Google Instant. The new results page gives you search results as you type. Is it just a simple interface change or will it fundamentally change how we use search--and how advertisers pay for clicks?

Today we talk about Instant in depth, with two top experts on Google: Tom Krazit from CNET's Relevant Results, and Danny Sullivan, editor-in-chief of Search Engine Land.

Now playing: Watch this: Google Instant in depth
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Show notes and talking points

How big a deal is Google Instant? How does it help users? Will it change the way we search? Or think?

Is it really a time-saver?

How about negatives or unintended consequences?

How does it help Google's advertising revenues?

What will it do for advertising clients?

What happens to SEO?

Will branding change to be "instant?" (Will CNET have to worry about CNE?)

Compare to competition, especially Bing. Will Bing release its own Instant Search? (Somebody hacked one together previously.)

Is continuous scroll coming next?

If mobile is such a big deal, why release this on PC/Mac first?

What about the server side? What's happening there? (Caffeine, etc.)

Advice section:
How users can take advantage of it?
How site owners can take advantage?


Wrap-up
Watch my Twitter account (@Rafe) for updates on the topic. Of, if you have an idea for a show, e-mail it to me.

Get all the show notes as well as replays and downloads of the podcast on the blog.