Google this week, with the launch of Google Instant. The new results page gives you search results as you type. Is it just a simple interface change or will it fundamentally change how we use search--and how advertisers pay for clicks?
Show notes and talking points
How big a deal is Google Instant? How does it help users? Will it change the way we search? Or think?
How about negatives or unintended consequences?
How does it help Google's advertising revenues?
What will it do for advertising clients?
Will branding change to be "instant?" (Will CNET have to worry about CNE?)
Compare to competition, especially Bing. Will Bing release its own Instant Search? (Somebody hacked one together previously.)
Is continuous scroll coming next?
If mobile is such a big deal, why release this on PC/Mac first?
What about the server side? What's happening there? (Caffeine, etc.)
How users can take advantage of it?
How site owners can take advantage?
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