Confess. Your smartphone is your bathroom buddy. You know you should leave it in your pocket or set it on the counter, but instead you sit on the throne watching "Game of Thrones" and tracking Pokemon.
The PooPerch on Kickstarter knows your forbidden secret. It doesn't judge you. It just wants to offer a safe, convenient haven so your phone won't take a mortifying plunge into the cold, ick-infested waters of your loo.
The PooPerch is a surprisingly classy-looking stainless steel shelf that attaches to most kinds of toilet paper holders. It then hangs out there, eager to hold your phone when you're ready to attend to your bidet business.
There's no fumbling, no juggling of phone from hand to hand, no danger of dropping it into the latrine of doom. A soft silicone rubber pad cradles your expensive investment.
The just-launched project has 24 days to run and an $8,000 funding goal. A single PooPerch will run you $19 (£15), and the product ships to the US, EU and Canada. Keep in mind, of course, that not all crowdfunding projects deliver on time and as expected.
PooPerch doesn't have the slickest marketing video. Its creator, Jack Campbell, has yet to successfully fund a Kickstarter project. Will this be the magic item that makes it happen? That depends on how many people are willing to fess up to their smartphone-on-the-lavatory addiction and seek help.