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Google Begins Testing Political Campaign Emails Skipping Gmail Spam Filters

There will also be a bigger "unsubscribe" button for impacted users.

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Corinne Reichert Senior Editor
Corinne Reichert (she/her) grew up in Sydney, Australia and moved to California in 2019. She holds degrees in law and communications, and currently writes news, analysis and features for CNET across the topics of electric vehicles, broadband networks, mobile devices, big tech, artificial intelligence, home technology and entertainment. In her spare time, she watches soccer games and F1 races, and goes to Disneyland as often as possible.
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Corinne Reichert
Gmail, Google's ubiquitous email service

You might be seeing more political campaign emails soon.

James Martin/CNET

Google is launching a pilot program this week to test political campaign emails bypassing the Gmail spam filters. Last month, Google was given the OK to do this by the US Federal Election Commission, meaning you might be about to see a lot more emails asking for campaign contributions or support.

The program would allow emails from political campaigns registered with the FEC to bypass Google's filters that usually tag such emails as spam. 

Campaigns that comply with Google's "strict security requirements" can apply to take part in the pilot now. The test program isn't final for all Gmail users or all political campaigns.

"We expect to begin the pilot with a small number of campaigns from both parties, and will test whether these changes improve the user experience and provide more certainty for senders during this election period," José Castañeda, a Google spokesperson, told CNET in an emailed statement. "We will continue to listen and respond to feedback as the pilot progresses."

The statement added that users will have access to "a more prominent unsubscribe button."

Read more: Google Has a Plan to Get You Accurate Midterm Election Info

News of the pilot program was reported earlier by Axios.