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Playboy gets into gaming with Poisonville

In an attempt to tap men 18-35, the bunny company is bringing its brand and its babes to a browser near you.

Poisonville screenshot
Playboy is attempting to target male gamers 18-35 with cars, weapons, and girls. BigPoint

Playboy is getting into gaming. Welcome to Poisonville, a new massively multiplayer online game that looks like a sexed-up version of Grand Theft Auto and Mafia Wars with "Playboy caliber" women throughout.

In the MMOG, players portray a member of one of four gangs in a fictional U.S. city that's overrun with corruption. They must try to regain respect while driving a bunch of different cars and fighting one another and hanging out with virtual, fully 3D girls in clubs. It's like my life, but a game.

Playboy teamed with German game company BigPoint, which designed the free-to-play browser-based title. It's part of Playboy's current push to take its brand more mainstream, much like its new "safe for work" site, The Smoking Jacket.

But Poisonville is just the first game from the new gaming label, though what the actual name of the label is--let alone what other games are coming--is still unknown.