PewDiePie released a video seeking the end of the "Subscribe to PewDiePie" movement after it took a negative turn.
The Swedish YouTuber, also known as Felix Kjellberg, posted a video Sunday acknowledging how pushing people to subscribe to his channel went off the rails. , his channel was the video-hosting site's most popular, with more than 95 million subscribers. The meme was designed to keep it at the top.
"When you have 90 million people riled up about something, you're bound to get a few degenerates," he said, in reference to the meme's move into nationalistic territory earlier this year.
Things took a particularly dark turn when the gunman in thereferenced the meme in a video that was .
"To have my name associated with something so unspeakably vile has affected me in more ways than I might have shown," he said. "But it's clear to me now the 'Subscribe to PewDiePie' movement should have ended then."
PewDiePie -- who initially rose to popularity for his game commentaries -- suffered backlash in 2017 after posting anti-Semitic videos, losing deals with. After apologizing, he in a video game.