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The Net telephony upstart has a cult following, but the challenge is going to be shedding its geeky image.
August 16, 2005, 10:00 AM PDT
More Knowledge@Wharton articles

McKinsey Quarterly

August 23, 2005, 10:00 AM PDT
Many business managers don't understand IT costs, but explaining them can help forge a true partnership between IT and the business.

Strategy & Business

March 30, 2005, 12:00 PM PST
Producing shoddy products may be seen as an effective bottom-line strategy by some companies. But doing so can put profits at risk.

The limited impact of Zotob and its ilk shows that Microsoft's security strategy is working.div>
August 18, 2005, 12:18 PM PDT | Forrester Research

Consumers' attitudes toward technology govern what products they buy and when they buy them. Producers should pay attention.
August 2, 2005, 5:00 AM PDT | Forrester Research

To win consumers over to the next version of Windows, Microsoft needs to pay close attention to their needs and habits.
July 27, 2005, 10:00 AM PDT | Forrester Research

MTV debut of new game console issues a sharp challenge to Sony and marks a radical shift by focusing on consumers.
May 13, 2005, 8:49 AM PDT | Forrester Research