Daily Podcast: Can media hype hurt start-ups?

IBM says it can help diagnose osteoporosis, and was Microsoft bluffing about Yahoo?

You'd think start-ups would jump at any media hype they could get. Not so, says CNET reporter Caroline McCarthy. She joins the podcast to talk about technology companies that generated huge amounts of hype--and then suffered from it later. Knowing how the new-media machine can work, some companies are even trying to fly under the media radar.

That, and the day's headlines, in today's daily podcast.
Listen now: Download today's podcast

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Should troubled start-ups blame the messenger?

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