Netflix is the latest media company to integrate with social-networking Web site Facebook, whose huge community of young, tech-savvy users could help drive growth of the online DVD rental service's subscriber base.
Starting on Tuesday, Netflix users can use
"Intuitively, the folks streaming (Netflix movies) on the laptop tend to be the under-25 crowd," Netflix spokesman Steve Swasey said. "You could make the leap that it is the more tech-savvy...the early adopter crowd...but Facebook is becoming more mainstream."
Movie ratings will appear on Netflix subscribers' Facebook pages if they opt into the program, and will link back to the correlating movie page at Netflix.com, the companies said.
The tie-up puts Netflix's brand and its fast-growing
Facebook Connect, launched last year, was expected to transform the social network from a private site where activity occurs entirely within a walled garden to a Web-wide phenomenon where software makers, with user permission, can tap member data for use on their sites.
Among others, early partners included CBS, Disney-ABC, Discovery.com, and Hulu, jointly owned by News Corp and NBC Universal. (CNET News is published by CBS Interactive, a unit of CBS.)