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Music album to be sold on memory card

The memory card version of singer Robbie Williams' greatest hits album will cost about $54, roughly three times as much as the CD.

It will cost about three times more than a CD.

Singer Robbie Williams' greatest-hits album arrives in music stores Tuesday, as well as some phone shops, marking a first for the United Kingdom: It will be released, pre-loaded, on a mobile memory card.

The album will feature video content as well as a "CD-quality" version of the album.

While the mobile format will doubtless become popular with teenagers, its pricing may cause some parents a few grumbles. While a CD copy will cost about $16.22 (8.99 pounds) from online outlets, the preloaded card will cost about $54.13.

Carphone Warehouse and Williams' record company, EMI Music, are currently negotiating the release of further albums in time for the lucrative Christmas period.

Danny Van Emden, digital music director at EMI, described the move in a statement as the "next logical chapter in the affair" of mobile usage.

Jo Best of reported from London.