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iOS 7 snags 5M social-media mentions in one day

iOS 7 mentions beat those about iOS 6 last year by 569 percent, says social media agency We Are Social.


iOS 7 lit up the social networks this week.

On its September 18 launch day alone, the new version of Apple's mobile OS grabbed more than 5 million mentions among social-media users, according to social media agency We Are Social. In comparison, iOS 6 captured only 749,505 mentions during its launch day last year.

Part of the gain in mentions was certainly due to the rising use of social networks, the firm said on Friday. But the data also shows that iOS 7 was a major topic of conversation.

Including both Wednesday and Thursday, the social comments about iOS 7 centered on two topics: the initial process of updating and the reaction to the new OS.

Overall, the biggest gripe about iOS 7 was the download process. As usual, people were annoyed over how long it took to update their devices. One of the most popular tweets was "iOS8 will be out by the time iOS7 finishes downloading," snaring around 10,000 retweets.

But once people installed the new version, social-media mentions revealed a generally positive reaction.

"The iOS 7 release was, for the most part, successful, but was hampered with complaints about updating problems on social media, which could have been handled more proactively and effectively by Apple," We Are Social senior analyst Ed Kitchingman said in a statement. "However, people were impressed with iOS 7 when they did get it installed, and users felt as if it really did offer something new and worthwhile. Apple should be satisfied with the consumer reaction, but should arguably consider a more proactive approach to handing real-time customer complaints on social media in the future."

To compile its data, We Are Social analyzed English language conversations on Twitter as well as on various blogs and discussion forums.

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