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Internet! Explorer! 8! to! be! named! Internet! Explorer! 8!

Microsoft will name its new browser the same thing it called its last one, with one exception. This is news?

Matt Asay Contributing Writer
Matt Asay is a veteran technology columnist who has written for CNET, ReadWrite, and other tech media. Asay has also held a variety of executive roles with leading mobile and big data software companies.
Matt Asay

In homage to The Register, I had to let the title of this blog post illustrate the best of The Register, because its post on the new name for Microsoft's Internet Explorer was surprisingly devoid of the biting sarcasm that epitomizes its work. This was a "story" begging for sarcasm.

What story? Exactly. Bill Gates let it slip that Microsoft will be following up IE7 with (gasp!) IE8. Wow. Microsoft may not be creative with its technology, but its marketing is sha-ZAAM!

That's it. Move along. It will probably also let people browse web pages. You heard it here first.