Using so-called hyperconnectors, the product lets subscribers get customized information online. For publishers, it creates customized reports by gathering subscriber demographics and usage statistics.
It is the latest example of trying to tap the burgeoning but crowded market for software that sends data to users automatically, rather than forcing them to surf endlessly for specific Web sites. Intermind, which is privately held, is a start-up backed by McCaw Communications founder Craig McCaw.
"This new system simplifies the age-old communications challenge of getting just the right information to the right person at the right time, using a fundamentally new approach that we call hypercommunications," said David Arnold in a letter on the company's Web site today. The site will be launched officially at a briefing in Seattle tomorrow.
The company's product can be downloaded for free from its Web site and from more than 35 launch partners using the product, including Bell Atlantic, PBS, The Palace, AT&T Wireless, and Federal Express.