Look away if you're one of those people who goes nuclear over finding crumbs in bed.
The invention looks a lot like a regular pizza box, but it has two triangular cardboard legs that fold out to elevate it like a little table.
The marketing stunt is part of a Father's Day promotion and Boston Pizza is giving customers in Canada a chance to win one of the limited-edition boxes. Yes, that "limited-edition" caveat is kind of crushing. Don't expect this lazy-making box to reach the mainstream.
The box is a collaboration with advertising firm John St., which describes the creation as "the world's first pizza box designed for eating pizza in bed." That statement seems to be making the assumption people didn't just previously lay a regular pizza box directly on their laps despite the heat and grease. Not that I would ever do that.
This pizza-in-bed box represents another step forward in imaginative box redesigns. Pizza Hut delivered a pizza box that doubled as ain 2016, and Vinnie's Pizzeria in Brooklyn that same year.
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