Imgur, known for featuring memes and animated GIFs, has added 30-second video uploads to its iOS app, and anyone can see the results on a new channel.
Clips can be viewed on the image hosting site's Unmuted channel, which is actually muted by default. It only lives up to its name and offers sound when visitors play a video.
An Imgur blog post Tuesday about the update notes that iOS users also get access to video editing tools.
"You can choose to include, or remove, sound from your post, have multiple videos in one post, or mix with images and GIFs," the company said in the blog post.
The post also said video uploads will come to other platforms soon.
"Today, we are breaking the sound barrier to make Imgur an even better community-powered entertainment experience," Imgur Chief Operating Officer Roy Sehgal said in a statement.
First published May 30 at 3:59 a.m. PT.
Update, 7:28 a.m. PT: Adds comment from Imgur.