CUBA, Mo.--You, too, can be a part of American history by restoring one of the deteriorated jewels of the Mother Road. Today, thelooks at what it takes to join the glamorous life of motel ownership. Here's a hint: it's not all champagne and chrome.
1. Buy a Route 66 motel. An operational, but run-down, motel can be picked up for a song. Look for a motel with a distinct neon sign and an architectural style that whispers about the mysteries of yesteryear. For example, you could have picked up the 1930s-era Wagon Wheel Motel here in Cuba, Mo., at a bargain price a few years ago. Current owner Connie Echols did just that. "I gave them an offer I didn't think they'd take," she says. Much to her surprise, she became a motel owner.
2. Don't look too closely. You really don't want to know just how bad of a shape the motel is in. At this point in the process, enthusiasm is key.
3. Start the restoration. Pick a room or a building, such as the office. Redo the roof, walls, plumbing, electrical, sidewalks, paint, and floor. Get out a hot-air gun and start peeling the paint off of the original doors. Don't think. Just do.
4. Don't despair. You're too far in to turn back now. Take it one room at a time. Plan on spending about two years and hundreds of thousands of dollars. It helps to be on good terms with your bank. "It took way, way more funds and energy and time than I ever dreamt," Echols says.
5. Tech it up a little. The rooms are so tiny that you'll need to install flat-panel TVs on the wall. Modern travelers expect Wi-Fi, so get that up and running ASAP. Enlist a friend to spruce up your Web site and get you going on Facebook. "People go online. They don't read about us in magazines," Echols says. She garners plenty of online interest from overseas visitors planning Route 66 trips. The restored neon sign out front lures road trippers like moths to a porch light.
Congratulations! You are now the proud owner of a thoroughly modern, yet still very retro, Route 66 motel. You will need to raise the rates a bit from the pre-restoration $18 per night level. Do it right and you may some day be able to pay off the cost of fixing up your motel.