The planned introductions from the two Japanese electronics giants come despite Sony's postponement of its DVD player, due to what Sony said was a list of unresolved issues among the various factions overseeing the development of the nascent technology.
The Hitachi DVD player will go on sale in November for about $800, according to Japan-based reports. The Matsushita player is in the same price range.
Hitachi estimates the world market will be about 80 million players by the year 2000.
In addition to DVDs, the Hitachi player will also play music and video CDs. Hitachi is currently shipping samples of its DVD player.