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Tech Industry

Hard-drive maker aims to serve India better

Western Digital is investing in call centers in India to better serve customers there.

In a twist on the typical story about tech companies expanding overseas, hard-drive maker Western Digital is investing in India to serve Indian customers better. Western Digital, based in Lake Forest, Calif., on Wednesday said it is establishing a network of service centers in India to expedite service to customers. The company said it will now provide its product-replacement service locally through authorized service centers in Bangalore, New Delhi, Mumbai, Chennai and Calcutta.

Much of the recent news about technology firms' operations in India has involved the controversial practice of "offshoring," where tasks for U.S.-based businesses are transferred from workers in the United States to lower-wage Indian workers. Western Digital said the Indian PC market is expected to experience high growth, and is a strategic focus for the company.