Go Daddy to go public?

Go Daddy Group, operator of the popular domain-name registrar Godaddy.com, plans to file to raise as much as $100 million on the public markets, according to a report from MarketWatch.com, which cited several sources.

The company has apparently hired Lehman Bros. to handle the initial public offering, which could value the company at nearly $250 million, according to the report. The timing may be right for Go Daddy to go public: From 2002 to now, the company has grown from managing 2 million domain names to 9 million, thanks to the rise of blogs.

Go Daddy and Lehman Bros. did not immediately return a request for comment. Go Daddy has also yet to file registration papers for an IPO with the Securities and Exchange Commission.