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Fujifilm goes mirrorless with new X-Pro1 camera

At CES, the camera maker announced its new mirrorless digital camera, the X-Pro1, which it's aiming at pros like wedding and portrait photographers.

The new X-Pro1 mirrorless digital camera, from Fujifilm. Sarah Tew/CNET

Who needs mirrors?

Not Fujifilm. As expected, at CES today, the digital camera maker unveiled its X-Pro1 mirrorless camera. The X-Pro1, which Fujifilm is aiming at pros like wedding and portrait photographers, features the X-Mount, a Fujinon-XF Lens, an X-Trans CMOS, and a new hybrid viewfinder, explained Kayce Baker, Fujifilm North America's director of marketing. The camera will be shipped in late February.

Fujifilm wouldn't say precisely at CES what the price will be, but Manny Almeida, vice president and general manager for Fujifilm North America, estimated that the body will run around $1,700 and lenses about $650 each.

The camera uses all glass, aspherical, and extra-low dispersion components, as well as a new aperture blade shape. It also has three new lenses: an 18mm f2, a 35mm f1.4, and a 60mm f2.4 macro.

The new lenses for the Fujifilm X-Pro1 camera. Sarah Tew/CNET

Among the features for the new camera is an aperture ring on the lenses.

X Mount
The X-Pro1's XMount has a thin lens mount, a thin flange back, a short back focus, and a very fast shutter time lag, the company explained. As well, said Baker, the camera features a 16-megapixel X-Trans CMOS sensor.

The X-Pro1 X Mount features a thin lens mount, a thin flange back, a short back focus, and a very fast shutter time lag. Sarah Tew/CNET

It also has a viewfinder that lets users swap between optical and electronic, meaning that it will work with the camera's new lens system, Baker said. And, the X-Pro1 has a 1.4 million pixel LCD screen. Plus, the camera is capable of shooting HD video at 1080p, and of outputting that video using mini-HDMI.

In addition to the three lenses mentioned above, Fujifilm will also be putting out nine other lenses coming in the months ahead including a superwide 14mm and a zoom lens that will be released next year.

All told, the X-Pro1 is the most notable of Fujifilm's new camera line, but the company is announcing 19 new cameras at CES this week.

This is the lens road map for the X-Pro1. Sarah Tew/CNET

Update at 12:55 p.m.: This story now has more information about the X-Pro1 including its expected shipping date, estimated pricing, and additional features.