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HolidayBuyer's Guide
Tech Industry

Facebook and Ikea: Separated at birth?

How does a business model based on making customers do the work...work?

A new study says that Facebook and Ikea are cut from the same cloth, as far as business models go. Think about it: They both provide you with the tools and the raw materials, and then invite you to do your own fabricating. This is what business theorists call "value co-production."

How easy is it to replicate? Read the full story at Slate: How Facebook is like Ikea