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EMC lukewarm about storage alliance

EMC is skeptical of the merits of a new alliance to promote use of a standard to smooth the bumps of managing multiple companies' storage systems, a company spokesman told CNET EMC, long a dominant manufacturer of high-end storage systems, said it is committed to deliver products in 2003 that use the Common Information Management (CIM) standard, code-named Bluefin. But EMC doesn't see much value to an alliance with rivals IBM, Hitachi, Sun Microsystems and Veritas that was created to promote the standard.

"It isn't clear that this alliance provides anything more than a marketing opportunity for the companies involved. We would need to be convinced otherwise," EMC spokesman Greg Eden said. The company hasn't been invited to join, though the alliance said the company would be invited.