Egreeting customers can purchase gift certificates from four online retailers: Reel.com, CDNow.com, Illuminations.com and RocketCash.com. A bouncing gift box attached to an online greeting lets the recipient know a gift certificate has been sent.
Like most companies offering online greeting cards, Egreetings is searching for ways to profit from its main product. Online greeting cards--most of which are free--generate lots of traffic.
Trying to turn that traffic into revenues, companies such as Blue Mountain Arts, acquired by Excite@Home last year, and American Greetings have included links on their sites to retail partners, such as online florists and candy makers.
Egreetings, which went public in December, is one of the first companies to include a gift-buying option directly on the cards. Senders can order gift certificates worth between $25 and $100.
"We believe the digital gift certificate option will increase the number of transactions on our site by offering users a convenient gift-giving solution that pleases both the sender and the recipient," said Egreetings chief executive Gordon M. Tucker.