Dell, which sells computers directly to consumers and is known for its build-to-order strategy, plans to announce the SmartStep 100D on Monday. But the company started selling the 1GHz machine from its Web site on Friday.
"This is really an opportunity...for people who've wanted to own a Dell to get in and try out a system that is preconfigured for them," Dell spokesman Bob Kaufman said Friday. "There are many people who may not feel as comfortable building their own systems."
The SmartStep features a 1GHz Intel Celeron chip, a 20GB hard drive, a CD-ROM drive, a 15-inch monitor and six months of America Online service. Buyers who want options such as a CD burner or larger monitor are prompted to consider the Dimension 2100, which is Dell's least expensive build-to-order machine.
The company is not manufacturing the SmartStep itself. Instead, Dell is contracting production to Taiwan's Mitec.
Dell was the only major PC maker to increase sales in the third quarter compared with last year. The company grabbed 25 percent of U.S. shipments in the third quarter--double that of its nearest rival.
David Bailey, an analyst at Gerard Klauer Mattison, said Dell is seizing on the uncertainty created by Gateway's restructuring and by the pending merger of Compaq Computer and Hewlett-Packard.
"It's also priced extremely aggressively, which takes into account the current economic conditions," Bailey said. "We would expect Dell to be extremely aggressive during the holiday shopping season."