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Craigslist keeps it real

The online classifieds site proves that stubbornness sometimes pays off.

Craigslist today sold 25 percent of its company to Ebay. It's impressive to see Craigslist, a company with fewer than 20 employees, survive (and become profitable) by remaining true to its roots. At a time when Google's image as a scrappy, focused search engine is being overshadowed by an interview in Playboy Magazine, it's good to know that Craig Newmark's stubbornness has paid off.

You can call Craigslist boring, since it's just a bunch of white pages with text links and fuzzy pictures. But something about its steady growth has turned it into a 45-city behemoth.