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CompUSA touts $800 iMac rebate

CompUSA is putting some promotional muscle behind the upcoming launch of Apple's much-ballyhooed all-in-one model.

CompUSA is putting some promotional muscle behind the upcoming launch of the iMac, Apple's much-ballyhooed all-in-one model for the consumer market.

Customers who put a deposit down on the two-toned computer before the official product launch on August 15 will get a coupon book with rebates on related Mac hardware and software totaling up to $800.

Apple is counting on strong sales of the iMac to grow its revenue base, and so is CompUSA. The stock price of the nation's largest computer retailer took a hit after it warned that it expects to post a fiscal fourth-quarter loss because of falling PC prices and softening demand. Average sales per store have declined approximately 15 percent from the same quarter in the year prior.

Company officials cited hope for strong sales of the iMac as a factor that could potentially boost the company back to profitability.

"We believe the iMac has the potential to become one of CompUSA's best-selling desktop computers of all time," said Larry Mondry, CompUSA's executive vice president of merchandising, in a prepared statement.

Sources close to Apple said the company is anticipating U.S. sales of 400,000 by December.