Cisco to buy ExtendMedia in IP video play

The acquisition is intended to help Cisco deliver and monetize Internet-based video for multiple screens.

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Cisco Systems said Thursday that it will acquire ExtendMedia, which makes video content management systems, for an undisclosed sum.

According to the company, ExtendMedia, a privately held outfit based in Newton, Mass., will allow Cisco to deliver and monetize IP video via multiple screens.

ExtendMedia's software will be part of Cisco's next-generation video architecture, intended to let Cisco manage the video content lifecycle for service providers.

Read more of "Cisco buys ExtendMedia in IP video play" at ZDNet's Between the Lines.

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