Cisco to buy ExtendMedia in IP video play
The acquisition is intended to help Cisco deliver and monetize Internet-based video for multiple screens.
Larry Dignan
Cisco Systems said Thursday that it will acquire ExtendMedia, which makes video content management systems, for an undisclosed sum.
According to the company, ExtendMedia, a privately held outfit based in Newton, Mass., will allow Cisco to deliver and monetize IP video via multiple screens.
ExtendMedia's software will be part of Cisco's next-generation video architecture, intended to let Cisco manage the video content lifecycle for service providers.
Read more of "Cisco buys ExtendMedia in IP video play" at ZDNet's Between the Lines.