Avega, with employees in the United States and Australia, specializes in technology that can wirelessly connect home entertainment gear such as media center PCs, portable media players, cell phones, stereo equipment, networked storage and set-top boxes. The company has also developed technology that controls and manages these devices and the content it wirelessly shuttles through the house.
. For years, it has supplied large businesses and Internet service providers with the switches and routers that shuttle Internet traffic from one place to another. Cisco .
People are just now beginning to share digitized music, video and photos throughout their homes. This trend, coupled with people downloading music and videos via the Internet, and service providers like phone companies and cable operators also delivering content via Internet Protocol technology, has put Cisco in a prime position to also supply infrastructure gear within the home.
Cisco already. And last year, it spent $6.9 billion to help deliver video.
The investment in Avega fits in well with Cisco's home-networking vision, which includes connecting devices to the Internet and to other entertainment gadgets in the home.
While the company has long been known for itsalso has invested in several start-ups, using those investments strategically to collaborate and embed new technology into its products. Avega already licenses some of its technology to other companies.
"Our recent customer negotiations, award nominationsand media recognition validate the opportunity and the company's strong position in providing a complete end-to-end networked media connectivity solution for" original equipment manufacturers, Peter Celinski, co-founder of Avega Systems, said in a statement.