Bands deliver new material via collectible flash drives
PushOvr tech from Aderra lets bands sell collectible USB drives that can be updated with exclusive new content, such as downloads and streaming live shows.
A recent trend among live performers is to record a concert, immediately transfer the recording to flash drives, and sell them as fans walk past the merchandise table on their way out. I first heard of Willie Nelson doing this on a Fourth of July show back in 2007, and I saw the Pixies offer a recording of the Seattle show I attended through EMI's Abbey Road Live program last November.
Aderra also offers other options for artists, like the ability to transfer live recordings over the air directly to a fan's mobile phone. Music fans can check out the company's client list, which has links to buy Aderra products from artists like Crowded House, David Grey, and Antthrax. And if you're a touring act and play to more than 300 people a night, Aderra might be able to get you started with no up-front costs--just get in touch.