Apple's core strategy
Apple is on a roll with consecutive quarters of positive earnings and hints that a low-cost Macintosh could come by year's end.
Apple Computer is on a roll with consecutive quarters of positive earnings on the strength of G3 system sales, but not all those relying on the Macintosh platform are seeing an upside. In addition, executives are still vague about the company's CEO search and its low-cost computer strategy, hinting that a sub-$1,000 consumer desktop could be offered by the end of the year.
Second good quarter for Apple update The Mac maker posts a $55 million profit for the second fiscal quarter, reversing a loss of $708 million in the year-ago period.
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