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Apple celebrates Pride with rainbow Watch straps

But it's not known whether the company will put the celebratory wristbands on sale.

Katie Collins Senior European Correspondent
Katie a UK-based news reporter and features writer. Officially, she is CNET's European correspondent, covering tech policy and Big Tech in the EU and UK. Unofficially, she serves as CNET's Taylor Swift correspondent. You can also find her writing about tech for good, ethics and human rights, the climate crisis, robots, travel and digital culture. She was once described a "living synth" by London's Evening Standard for having a microchip injected into her hand.
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Apple joined with revellers across the world this weekend to celebrate LGBT rights, with the company's employees and Chief Executive Tim Cook participating in the San Francisco Pride parade.

The company distributed rainbow-patterned wristbands for the Apple Watch to employees who joined the celebrations, according to Reddit user Sakusuhon. Posting a picture of the band, Sakusuhon said they were "distributed as gifts for registration" and that he didn't know whether they would be made available to the public.

"This limited-edition band is a symbol of our commitment to equality and we hope you'll wear it with pride," read the card that accompanied the wristband. They were designed to celebrate Pride turning 30 this year.

In the comments underneath Sakusuhon's post, many Redditors chipped in asking whether anyone was selling their wristband.


Apple also dedicated a section of the iTunes store to Pride this weekend, featuring movies, music, TV shows and and other types of media honoring people who fought for equality for the LGBT community.

Apple currently does not have any comment on the wristbands.