Esto también se puede leer en español.

Leer en español

Don't show this again

Best Black Friday 2020 deals PS5 restocks for Black Friday Black Friday iPhone 12 deals A third COVID vaccine CDC's Thanksgiving guidelines Amazon's Black Friday deals Black Friday AirPods deals
CNET editors pick the products and services we write about. When you buy through our links, we may get a commission.

Apple Black Friday 2020 deals: Up to $69 off latest Apple Watch models now, big price cuts coming soon for AirPods

Black Friday deals on Apple products are already underway. Here are the best ones we've found so far.

This story is part of Holiday Gift Guide 2020, CNET's gift picks with expert advice, reviews and recommendations for the latest tech gifts for you and your family.

Here's a dirty secret about the Apple Store: It's the worst place to buy Apple products if you want the best deal. That applies to Black Friday or any other day of the year. That means you can already score some great Black Friday and Cyber Monday Apple deals, including the new Apple Watch Series 6, the 2020 (Intel) MacBook Air and Apple's signature AirPods Pro headphones, so long as you check out competing stores -- albeit an authorized Apple retailer -- such as Amazon, Target and Walmart.

Right now, we're seeing solid discounts on the Apple Watch, AirPod headphones and older Intel MacBook Air models. We're hoping to see iPads drop in price as the week progresses, too. Stay tuned -- we'll update this page as soon as we see a notable deal. 

Note that prices and availability are accurate at time of publication, but they tend to fluctuate. 

César Salza/CNET

The latest Apple Watch with even more features is now on sale. In addition to an always-on display and ECG, the Series 6 monitors blood oxygen levels (though you shouldn't expect medical-grade results there). Regularly $399, Target recently dropped prices to $350. That deal has since disappeared, but Sam's Club has now dropped the price to as low as $330. Even better, Amazon is matching that price, at least on some colors. This is the first time this watch has gone on any sort of sale, so if you've been thinking about snapping it up, now is the time. Read our Apple Watch Series 6 review.

Vanessa Hand Orellana/CNET

Last weekend saw the first big price cuts on the Apple Watch SE, which was just introduced back in September. Sales at Target and Walmart chopped $50 off the retail price of both sizes, and that was later matched by Amazon. The discounts have been coming and going, but the $49 discount (versus the Apple Store price) is back at Amazon for both sizes: the 40mm model is $230, the 44mm model (in silver) is $260Read our Apple Watch SE review.

Dan Ackerman/CNET

Note this is not the brand-new MacBook Air that runs on the company's M1 chip, and becomes available later in November. That model starts at $999. This one is the March 2020 Intel Core i3 model with the improved Magic Keyboard, and Amazon continues to sell it for $150 off -- that meets an all-time low price for this model, and probably the lowest price we'll see until Black Friday. Read our 2020 Intel MacBook Air review.

Sarah Tew/CNET

Woot is matching its Prime Day sales discount offering with the AirPods Pro reduced to $190 in time for Black Friday while supplies last. Meanwhile, the Amazon price has dropped to $200, and the Walmart price will drop to $169 on Nov. 25. Read our AirPods Pro review.

Amazon

The GPS-only Series 3, which came out in 2017, remains the least expensive model in Apple's watch portfolio -- and, in light of its age and humble feature set, also the most dubious value. With the Apple Watch Series SE currently selling for $260, it'd be hard to recommend buying the Series 3, even at its current sale price. (The 42mm version is also $20 off.) But that will change on Nov. 25, when this model drops to a new all-time low at Walmart: $119 for the 38mm and $149 for the 42mm version. Read our Apple Watch Series 3 review.

Walmart

Apple's 10.9-inch iPad Air has 64GB of storage, and it's a solid device for the price. In fact, it delivers a good chunk of the iPad Pro experience for far less money than that model. $40 off its usual $599 price tag will be a welcome discount for customers seeking its mix of pro-centric features.

Scott Stein/CNET

The eighth-gen iPad features a 10.2-inch display powered by the A12 chip. The 32GB model has a list price of $329, but many retailers sell it for $299, which is also Apple's education discount price. That said, we're holding out for a return to the $249 price of its 2019 predecessor. Read our 10.2-inch iPad first take.