Analyst pinpoints MMX price cuts
Intel will drive down prices on MMX Pentium and Pentium II processors, but new mobile processors will stay pricey.
Upcoming 1997 Intel price cuts | |||
Desktop | Q2 | Q3 | |
Pentium II 300 | $1,850 | n/a | |
Pentium II 266 | $725 | $650 | |
Pentium II 233 | $595 | $520 | |
Pentium Pro 200 | $480 | $455 | |
Pentium Pro 180 | $380 | $380 | |
P55C MMX 233 | $555 | $415 | |
P55C MMX 200 | $465 | $315 | |
P55C MMX 66 | $255 | $190 | |
Pentium 200 | $240 | $140 | |
Pentium 166 | $195 | $115 | |
Mobile | |||
Tilamook 233 | $770 | $691 | |
Tilamook 200 | $615 | $530 | |
P55C MMX 166 | $465 | $375 | |
P55C MMX 150 | $305 | $268 | |
P55C MMX 133 | $265 | $203 | |
Pentium 150 | $215 | $134 | |
Pentium 133 | $155 | $99 | |
Source: Southcoast Capital Corp. |
"The classic [non-MMX Pentium] will be at the entry-level and MMX [Pentiums] will move into the volume price points," said Ashok Kumar, a principal at Southcoast Capital. Volume pricing indicates PCs in the "mainstream" of the market. These are not low-end PCs, but feature-rich, fully loaded systems with reasonably low price tags, usually between $1,500 and $2,000.
Currently, MMX Pentium systems are close to the high-end, starting at around $2,000 and ranging up to $2,500.
The most popular chip to move into this mainstream segment will be the 200-MHz MMX Pentium. It is currently priced at about $490, according to Intel price lists. In the third quarter, this chip will dive to about $315, according to Southcoast Capital estimates.
The 166-MHz MMX Pentium, which is currently at $270, will fall to about $190, according to the market research firm.
Meanwhile, a new 233-MHz MMX Pentium for desktop PCs will make its debut at $555 but quickly fall to about $415 in the third quarter, the firm said. "Intel will push [the 233-MHz MMX Pentium] for the consumer market. They will advise PC vendors to use the 233-MHz Pentium II for business systems," Kumar said. Intel is advising PC manufacturers in this way so consumers will not confuse 233-MHz Pentium systems with 233-MHz Pentium II systems in the consumer PC market, he said.
Systems built around the 233-MHz chip will be priced in the $2,000 to $2,500 range.
On the mobile Pentium front, Intel is expected to introduce the new "Tilamook" MMX Pentiums for notebook PCs, in the second half of the year. These will find their way into notebooks that are priced starting at about $4,000 later this year, according to Kumar. Currently Intel's mobile Pentium chips run no faster than 166 MHz.
Pricing for the 233-MHz Tilamook chip is expected to be slightly less than $700 later this year, while the 200-MHz version will hit about $530. The current 166-MHz MMX mobile Pentium is expected to fall from about $480 to $375.
The Pentium II chip is expected to debut next week at about $600 for the 233-MHz version, and well over $700 for the 266-MHz version. The 300-MHz Pentium will be priced at close to $1,900.
In the third quarter, this pricing should fall to $520 for the 233-MHz version and $650 for the 266-MHz version, according to Southcoast. No pricing was given for the 300-MHz version.
In the entry-level Pentium market, the 200-MHz classic Pentium will plummet from about $250 to $140 in the third quarter. The 166-MHz classic Pentium will fall to $115 from $195. The 133-MHz Pentium will drop from about $160 to $99, according to Southcoast.