Previously, Amazon would flag counterfeit sellers to authorities when it felt it had enough data for police to go after the perpetrator, according to Reuters. Now, the e-commerce giant will report the seller's name, company name, product and contact information to law enforcement after it confirms a seller provided counterfeit products, it shuts down their account, and if the account holder fails to appeal to the company.
Amazon has met with government authorities and "related organizations" in recent weeks about the new reporting strategy, a person familiar with the matter told Reuters.
In its battle against knockoffs, Amazon has previouslyand for companies to list their logos and intellectual property, allowing the company to remove listings and potentially close seller accounts if counterfeits are found.
Amazon declined to comment.