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Amazon sellers will need to list their business name, address on their profiles

The change, which applies to US sellers, is set to go into effect Sept. 1.

Abrar Al-Heeti Technology Reporter

Abrar Al-Heeti is a technology reporter for CNET, with an interest in phones, streaming, internet trends, entertainment, pop culture and digital accessibility. She's also worked for CNET's video, culture and news teams. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.

Expertise Abrar has spent her career at CNET analyzing tech trends while also writing news, reviews and commentaries across mobile, streaming and online culture. Credentials

Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has three times been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.

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Abrar Al-Heeti

July 8, 2020 1:38 p.m. PT

Amazon will soon list more information about sellers.

Angela Lang/CNET

Amazon sellers in the US will soon be required to show their business name and address on their profile page, the e-commerce giant said Wednesday. The move is scheduled to go into effect Sept. 1, with the policy already in place in Europe, Japan and Mexico, Amazon noted.

"We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions," Amazon said in a notice to sellers.

The online marketplace has faced criticism for how it handles the sale of counterfeit goods on its platform. In January, Amazon said it would intensify its crackdown by sharing more data with law enforcement, and in June, it set up a Counterfeit Crimes Unit to investigate and launch legal action against people selling knockoffs. This latest measure could also provide more seller accountability and transparency for people looking to purchase items on the site.