Amazon sellers in the US will soon be required to show their business name and address on their profile page, the e-commerce giant said Wednesday. The move is scheduled to go into effect Sept. 1, with the policy already in place in Europe, Japan and Mexico, Amazon noted.
"We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions," Amazon said in a notice to sellers.
The online marketplace has Counterfeit Crimes Unit to against people selling knockoffs. This latest measure could also provide more seller accountability and transparency for people looking to purchase items on the site.for how it handles the sale of counterfeit goods on its platform. In January, Amazon said it would intensify its crackdown by , and in June, it set up a