X

Amazon Prime is gobbling up Whole Foods' rewards program

Whole Foods Market rewards customers have been told that their digital coupons and account on the site won't work after May 1.

Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
Expertise Mobile, 5G, Big Tech, Social Media Credentials
  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
See full bio
Roger Cheng
Amazon Prime Now Whole Foods
Amazon

Amazon is bringing Whole Foods Market deeper into the fold. 

Whole Foods has sent emails to its rewards program customers that their digital coupons and ability to log on to WholeFoodsMarket.com will no longer work after May 1. 

"Stay tuned -- we're cooking up something great with Amazon and can't wait to tell you about it," the note said. 

MarketWatch spotted a reference to Amazon Prime members in the Whole Food FAQ for digital coupons, although it doesn't appear to be there anymore. 

Amazon merging its Prime membership with the Whole Foods rewards program could lead to less expensive groceries down the line. The company had already lowered prices on some Whole Foods items since the deal closed in 2017. 

An Amazon spokesman wasn't immediately available to comment.