Amazon kicked off its holiday promotions on Friday, sending some customers a $5 discount on any purchase of $50 or more on items listed on their Amazon Wish List. Past holiday seasons saw e-tailers offering loads of freebies, such as free shipping, to entice holiday shoppers. The number of stores willing to spring for such bargains dropped last year. Analysts are waiting to see how cash-strapped e-tailers draw customers this year in the wake of the Sept. 11 terrorist attacks.
Amazon spokesman Bill Curry declined to specify what other kind of promotions are on their way. "We'll be a very attractive place to save money this holiday season, but we just haven't announced how, he said." Amazon enables customers to keep a list of goods that they want to buy in the future. Customers can also tip off friends to what they want for the holidays by allowing friends to view their Wish List.