Software company Active Decisions said Monday that it raised $13.1 million in a fourth round of venture financing. The San Mateo, Calif., company, which launched into the customer relationship management software market in 1997, has raised a total to $27 million, with the latest round being led by Liberty Partners in New York. The round also included an investment by Charles Schwab, which is also an Active Decisions customer.
The company's technology, which is used by Internet giants such as eBay and Amazon.com, gives sales people in the field and in call centers tips and recommendations on how best to get customers to open their wallets. The software can also be used for online sales via the Web or kiosk.