CNET también está disponible en español.

Ir a español

Don't show this again

Best Black Friday 2020 deals PS5 restock Xbox Series X in stock HomePod Mini vs. Echo Dot vs. Nest Mini Tile Black Friday Best Amazon Black Friday deals Best Black Friday Apple deals

About.com buys online marketing firm

About.com said late Monday it will buy Sombasa Media, a privately held online marketing firm, for more than $35 million in stock. Its shares closed up 1/16 to 88 7/16 ahead of the announcement.

About.com (Nasdaq: BOUT) said Sombasa shareholders will receive 400,000 unregistered shares. It will also absorb Sombasa's option plan.

About.com, best known for its portal of human guides, has recently made a push into the business-to-business e-commerce market.

Last quarter, it posted a loss of $8.3 million, or 57 cents a share, on sales of $13 million.

"This acquisition provides us with a leading engine for matching highly granular content and commerce with the highly specific needs of our customers," said CEO Scott Kurnit in a prepared release. "This deal is another great example of the leverage we're unlocking within our platform."

First Call consensus expects About.com to lose 58 cents a share in its first quarter and $1.83 a share in the fiscal year.

Its shares moved up to a 52-week high of 105 13/16 earlier this month after falling to a low of 19 1/2 in August.

All seven analysts following the stock rate it either a "buy" or "strong buy."