LAS VEGAS--Olloclip, a Kickstarter project in 2011, has come up with an easy way to get some fancy lens effects on your iPhone camera, for a fairly reasonable price.
While the Olloclip wasn't launched here at CES 2012, it's definitely a product to keep an eye on in 2012.
The approach is simple--one piece of equipment, three different lenses for your iPhone 4 or 4S.
Applying the Olloclip and switching between lenses is a breeze, as you will see in the video below, in which Olloclip CEO Patrick O'Neill gives us a rundown of how to use it.
Pretty simple and straightforward, right? So, how do the photos look? Below you can find a slideshow with four different pictures, the first being a normal iPhone picture without the Olloclip applied to it. After that, you will see what a difference the Olloclip makes when taking photos.