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Article updated on October 17, 2022 at 9:00 AM PDT

25 Black-Owned Beauty Brands You Can Shop Year-Round

The best Black-owned beauty brands that should be on your radar.

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Written by 
Robin Mosley
Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement
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Robin Mosley Former CNET writer
Robin Mosley (she/her) formerly wrote commerce deals for CNET about beauty, fashion and other essential gear. Before that, she freelanced for Healthline, Simply Recipes and Nerd Street. She is a Chicago native living on the East Coast who is a fan of all things beauty, food, gaming and tech. When she isn't writing, she's at a restaurant, shopping online or making YouTube gaming videos.
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Our Picks

See at Briogeo Hair
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Briogeo
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See at Pattern Beauty
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Pattern Beauty
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See at Ulta Beauty
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Camille Rose
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TGIN
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Taliah Waajid
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Alikay Naturals
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See at Sally Beauty
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Mielle Organics
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See at Sephora
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Melanin Haircare
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See at Keys Soulcare
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Keys Soulcare
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Hyper Skin
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Rosen Skincare
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Bolden
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Black Girl Sunscreen
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Buttah Skin
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Nola Skinsentials
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Fenty Skin
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Uoma Beauty
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Beauty Bakerie
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The Lip Bar
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Range Beauty
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Black Opal
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See at Gold Label Cosmetics
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Gold Label Cosmetics
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See at Vera Moore Cosmetics and Skincare
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Vera Moore Cosmetics and Skincare
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See at Nagi Cosmetics
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Nagi Cosmetics
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Mented Cosmetics
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Black-owned beauty brands should be celebrated, supported and promoted year-round. Many of the biggest beauty industry trends (nail art, acrylic nails and hair extensions, to name a few), have been a staple of Black beauty for years. 

If you’re on the lookout for the best Black-owned beauty brands to buy from, whether it’s skin care picks or an update to your makeup stash, you’ve come to the right place. 

Black-owned beauty brands tend to be overlooked in the beauty industry, which is why I’ve compiled a list highlighting notable Black-owned hair care, skin care and cosmetic brands. However, I would consider this list merely a starting point of all Black-owned beauty brands, not a comprehensive directory. 

Read more: 8 Ways to Get Involved During Black History Month and Beyond

Black-owned hair care

Nancy Twine, the founder of Briogeo, started this hair care company with beauty recipes from her grandmother and a chemist team. Now it caters to all hair types to help you look great while using fun ingredients.

See at Pattern Beauty

Pattern Beauty

This celebrity-owned hair care line from Tracee Ellis Ross is designed with curly and coily hair in mind. Using oil blends such as Jojoba and argan oils as well as leave-conditioners and other products, this brand defines hair.

See at Ulta Beauty

Camille Rose

Camille Rose founder Janell Stephens is all about using gourmet food-grade ingredients like honey, aloe and ginger to enrich hair. This hair care company is one of the few that's still going strong from the early days of the natural hair care movement.

Another foundational brand, TGIN (Thank God It's Natural) is the brainchild of Chris-Tia Donaldson, a Harvard Law grad who was trying to figure out how she'd wear her hair to work. You'll find many products with ingredients like shea butter and vitamin E that softens and moisturizes hair.

See at Walmart

Taliah Waajid

Like many entrepreneurs, Taliah Waajid started early -- at age 14, in fact. Since then, she and her family members have been making products that strengthen and soften curly hair types for years using bamboo, apple and shea butter along with other ingredients.

See at Walmart

Alikay Naturals

This hair care brand has always been ahead of the curve. Alikay Naturals is dedicated to creating products that nourish your hair over time. And if you're familiar with and love the LOC (liquid, oil, cream) method, you have founder Rochelle Graham-Campbell to thank.

See at Sally Beauty

Mielle Organics

Founded in 2014 by Monique Rodriguez, Mielle Organics hit the ground running. Monique took her years of experience as a registered nurse and used it to put science behind her organic products, which are designed to support your roots and then some. 

See at Sephora

Melanin Haircare

This brand was started by one of the OG YouTube hair care influencers, Whitney White, and her sister, Taffeta. These products are simple, stable and all non-toxic. 

Black-owned skin care

See at Keys Soulcare

Keys Soulcare

The skin care game is huge and celebrity brands are all the rage right now. This brand from Alicia Keys brightens dull skin with ingredients such as manuka honey and lactic acid.

See at Sephora

Hyper Skin

Say goodbye to pesky dark spots and hello to clearer skin -- and thank founder Desiree Verdejo, who started this company by delivering formulas to help fade hyperpigmentation. 

See at Target

Rosen Skincare

Jamika Martin started Rosen as a skin care line that would give people everything she didn't have for her skin when she was 12. This company has products specifically focused on eliminating breakouts.

Cofounders Ndidi Obidoa and Chinelo Chidozie started Bolden as a beauty company that aims to help women of color feel good in their skin.

See at Ulta Beauty

Black Girl Sunscreen

Sun care is serious business, especially for Shontay Lundy, the founder of Black Girl Sunscreen. Good sunscreen can help reduce scarring and protect skin from the sun (yes, Black people need that protection, too). The problem is that most mineral sunscreens will give anyone with darker skin a visible white cast. Enter Black Girl Sunscreen, which not only moisturizes and protects dark skin, but does so without the discoloration.

See at Ulta Beauty

Buttah Skin

Dorion Renaud created this brand to target dryness, discoloration and more for melanin-rich skin. With products formulated with shea butter, rosewater, CocoShea and other protective ingredients, all skin types can get healthy and glowing skin.

See at Urban Outfitters

Nola Skinsentials

Jane Ormon, the founder of Nola Skinsentials, wanted to deliver plant-based ingredients to improve everyone's skin care routine. The company's products can reduce acne and help hydrate the skin, too. 

There's not a lot of people who don't already know about Fenty Beauty thanks to its creator, Rihanna. In addition to the typical facial skin care products to cleanse, hydrate and lock in moisture, Fenty Skin offers body care options, too.

Black-owned makeup

See at Ulta Beauty

Uoma Beauty

Nigerian-born founder Sharon Chuter is a former beauty executive who created this vegan and cruelty-free makeup brand that will make any skin tone pop.

See at Ulta Beauty

Beauty Bakerie

Beauty Bakerie was a viral brand that took the market by storm with its creative food names and designs. It was founded by Cashmere Nicole in 2011 and has makeup that spans several shades in cute packages to match a playful makeup-wearer's aesthetic.

See at Target

The Lip Bar

The Lip Bar started long before it was featured on Shark Tank. In 2012, Melissa Butler decided to define what beauty was right from her own kitchen. Now, the brand is delivering makeup for diverse shades through products like concealer, tinted skin conditioner and, as the company name suggests, lipstick.

See at Range Beauty

Range Beauty

Range Beauty was created out of the desire to have more diverse shades and non-toxic ingredients. The founder, Alicia Scott, started her career in the fashion industry and brought her knowledge to cosmetics. In addition to foundation, you'll find plenty of other essential products, including primer and powders.

See at Ulta Beauty

Black Opal

Black Opal is one of the pioneers of makeup for women of color. The company started in 1994 and is owned by Desirée Rogers, who served as the Social Secretary during the Obama presidency, and Cheryl Mayberry McKissack. Black Opal brings affordability and range to diverse skin tones.

See at Gold Label Cosmetics

Gold Label Cosmetics

Looking for vibrant and bold lipstick, lip pens or lip gloss? Check out Gold Label Cosmetics. The company was founded in 2012 by Kristen Elise Brown, who wanted to create a brand that brings out confidence every time someone puts on makeup.

See at Vera Moore Cosmetics and Skincare

Vera Moore Cosmetics and Skincare

This brand is known for both skin care as well as makeup. It was created by Vera Moore of Another World fame, who decided to jump into the beauty world when she saw there was a need for natural-looking foundation that didn't come off so easily. 

See at Nagi Cosmetics

Nagi Cosmetics

Gina Delisme created Nagi Cosmetics in 2012 after she decided to try a new career path. Specially formulated for women of color, the products also offer a nice range for medium to dark skin tones.

See at Ulta Beauty

Mented Cosmetics

Mented Cosmetics is known for its lipstick. Founders KJ Miller and Amanda E. Johnson wanted to create truly nude lipsticks for women of color so everyone can feel beautiful when they wear it.