Sony said the first two products will be the CRE-C10 and the CRE-E10, both self-fitting hearing aids that pair with the company's Hearing control app to "intuitively adapt to each user's speech and surroundings." People will be guided by the app for the fitting process, which is a similar set-up process we can expect for other over-the-counter hearing aids, like Bose and Lexie Hearing's devices.
The CRE-C10 is "one of the smallest" hearing aids entering the over-the-counter market and has a battery life up to 70 hours, Sony said. It will be available this month online from Sony and from retailers including Amazon and Best Buy for $1,000. It will also be available through some hearing-aid professionals.
The CRE-E10 will cost $1,300 and arrive this winter, Sony said. This device looks like an earbud and has a rechargeable battery with up to 26 hours of use. The E10 is also Bluetooth-compatible and will let Apple iOS users stream music or audio.
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