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Pride 2022: Food and Drink Brands Giving Back to LGBTQ Causes

Do your part for Pride while enjoying Oreos, Pop-Tarts, Bud Light and more.

Dan Avery Former Writer
Dan was a writer on CNET's How-To and Thought Leadership teams. His byline has appeared in The New York Times, Newsweek, NBC News, Architectural Digest and elsewhere. He is a crossword junkie and is interested in the intersection of tech and marginalized communities.
Expertise Personal finance, government and policy, consumer affairs
Dan Avery
7 min read
Baked by Melissa Love Bundle

Throughout June, 10% of proceeds from Baked by Melissa's Pride mini-cupcakes support the LGBTQ Community Center of  New York.

Baked by Melissa

This Pride month, companies across America are getting in on the celebration with collections and campaigns that honor the LGBTQ community.

Read more: Brands That Are Giving Back to the LGBTQ Community for Pride 2022

Snackmakers, beverage companies and alcohol manufacturers are no different: From household staples to independent brands, many are launching rainbow-colored treats this June. Below, we're spotlighting dozens of brands that aren't just serving up a slice of Pride but delivering the goods with donations to LGBTQ advocacy groups. 

Bon appetit! 

Snacks and coffee


Oreo has partnered with PFLAG National on a limited-edition Oreo Pride Chocolate Sandwich Cookies, featuring its classic chocolate wafer cookies, embossed with "PROUD" on one side. 


In the past, Skittles has celebrated Pride by giving up its signature rainbow and turning its packages all gray. This year, however, the company is giving the bags a splash of color courtesy of a half-dozen queer artists, each of whom crafted an original pack design that represents how they "see the rainbow."
Each pack includes a QR Code that, when scanned, leads you to a virtual studio with more information about the artists, their work and the inspiration behind their designs.  

Plus, $1 from the purchase of every Pride pack supports GLAAD's work accelerating acceptance and combat anti-LGBTQ discrimination. You can pick them up at Albertson's, Kroger, Target, Walgreens, Wegmans, Walmart and other retailers nationwide. 



Help support LGBTQ youth when you order extra guac

Chipotle is donating $250,000 in free food to LGBTQ centers across the country as part of its partnership with Happy Hippie, a nonprofit founded by Miley Cyrus to support homeless and LGBTQ youth and other vulnerable populations.
You can also pick up Pride T-shirts and other merch from the Chipotle website, with $10 from every item sold going to the Trevor Project, with a minimum $15,000 donation.  



The breakfast staple partnered with queer illustrator Thaddeus Coates on its first Pride edition, Neon Pink Block Party Lemonade. Coates' illustrations decorate all eight toaster pastries and are "inspired by a summer block party," he said in a release, "a celebration of a community that doesn't prioritize fitting in over living authentically."

It's the first time Pop-Tarts has engaged an artist to create artwork directly on the frosting  -- with just 450 boxes dropping each weekend in June.

In support of Pride Month, Pop-Tarts is contributing $100,000 to GLAAD and providing $10,000 grants to four inclusive BIPOC institutions: The Bronx Book Festival, Destination Tomorrow in the South Bronx, Nobody's Darling cocktail bar in Chicago and the Salt Eaters bookshop in Inglewood, California.

Kind Snacks

There's a new Kind Pride bar flavor for 2022: Milk chocolate peanut butter. Kind says it doesn't believe Pride ends on June 30, so these bars are available in stores all year round (and online for $17.50 for a box of 12).

In celebration of Pride month, Kind is donating $125,000 to the Ali Forney Center, which supports unhoused and at-risk LGBTQ youth.

Baked by Melissa

Baked By Melissa's Pride mini cupcakes are back, with vanilla cake and icing in nearly every color of the rainbow. Satisfy your craving with packs of 25, 50, 100 and a special "Love Bundle" set of four six-packs.

Until July 1, 10% of net proceeds benefit The New York CIty LGBT Community Center.


Colorado-basedBobo's is bringing back its limited-edition Pride bar, a dark chocolate-and-almond oat bar with a sprinkle of sea salt, all wrapped in adorable rainbow-heart packaging. 

As in years past, 100% of proceeds are being donated to PFLAG National. Bobo's is also supporting the Center on Colfax, Denver's LGBTQ community center.

The bars are available for $14.95 for a pack of six.


Through the month of June, a dollar from every purchase of Rainbow Bacon sour candy strips from It'Sugar benefits GLAAD.
Grab a 6-ounce pack online or at any of the sweet shop's 100 stores nationwide.

Insomnia Cookies

Through June, Insomnia Cookies is serving up a Love Sweet Love package, a dozen cookies in the flavors of your choice -- from Chocolate Chunk and Oatmeal Raisin to Blue Ribbon Blueberry and Vegan Birthday Cake, and more. 

For every pack purchased, the late-night bakery will donate $2 to Campus Pride, which works to create a safe environment for LGBTQ college students.

Voodoo Doughnuts

Available in stores and online throughout June, Voodoo Doughnut's Pride Bar is dipped in vanilla, filled with Bavarian cream and decorated with colorful hearts . A portion of proceeds from every sale go toward the It Gets Better Project, empowering LGBTQ youth around the world.

Colectivo Coffee

Colectivo's special-edition Pride Blend is a sweet and balanced combination of beans from Mexico and Costa Rica, offering notes of dried cranberry, caramel apple and cinnamon.
A dollar from the sale of every one-pound bag will go to the Midwest Institute for Sexuality and Gender. Diversity

Sugar & Cream

Cream + Sugar pastry chef Chad Horton whipped up a special edition mini-ice cream sandwich for Pride: Vanilla ice cream decorated with rainbow sprinkles and wedged between two handmade chocolate-chip cookies.

The Wyoming-based artisanal ice cream company is making the frozen treats available the entire month of June, with a portion of proceeds benefiting Jackson Hole Pride

Don't live in Wyoming? A pack of 16 is available for nationwide delivery from Goldbelly.


Low-sugar candy subscription service SmartSweets is celebrating Pride Month with a special box filled with a variety of SmartSweets' #KickSugar candy and a rainbow scrunchie from Dew Edit.

Build a box with your choice of 14 bags of their yummy treats -- from gummy worms and red twists to peach rings and lollipops -- with no more than 4 grams of sugar in each pouch.

SmartSweets is making a donation to Encircle, which works to create safe spaces for LGBTQ youth.

Couplet Coffee

Queer-owned Couplet Coffee delivers signature blends in eyecatching packaging, including Peaceful Peru, a light-medium roast with notes of peach and caramel. There's also Espresso for Everyone (owner Gefen Skolnick's favorite), a mix of Brazilian, Nicaraguan and Peruvian beans.

Couplet Coffee is donating part of the proceeds for the month of June to the Trevor Project. 


Get hydrated without the sugar with ShineWater's line of infused waters, like watermelon-blackberry, coconut lime, kiwi cucumber, mixed berry acai and peach-mango -- all infused with vitamin D, essential electrolytes potassium, magnesium and calcium, zinc and antioxidants.

ShineWater is available at Whole Foods, Publix, 7 Eleven and, through July, is featured at Stop and Shop as an LGBTQ-owned brand. (See who stocks it near you or pick up a 12-pack on Amazon.)

ShineWater supports HRC, Pride Mid-Michigan and the Gay and Lesbian Task Force.   

Curio Spice

All through June, proceeds from Curio's Everything Rainbow spice are being donated to the National Center for Transgender Equality

The flavorful blend includes sesame, nigella, sumac, turmeric, fennel, chile flakes, sunflower oil, sea salt and blue cornflower for an earthy, tart touch that's perfect for salads, hummus and other meals. 

Beer, wine and liquor


Absolut is once again releasing its Absolut Rainbow bottle, but the longtime ally has also launched Out & Open, an initiative aimed at helping to preserve LGBTQ bars and restaurants.   

For every listen to an Absolut Out & Open story through June 30, 2022, Absolut will add $1 to its $175,000 donation to the National LGBT Chamber of Commerce, up to $200,000.

Bud Light

Bud Light

America's best-selling beer donated $200,000 to the National LGBT Chamber of Commerce

Bud Light is bringing back its popular Rainbow aluminum bottles for Pride. America's best-selling beer is also partnering with the National LGBT Chamber of Commerce to help member businesses as they reopen in the wake of the pandemic. 

Bud Light is donating $200,000 toward the NGLCC's Communities of Color Initiative.


This Pride, Hornitos is making a $135,000 donation to media advocacy group GLAAD to support the organization's mission to accelerate LGBTQ acceptance, and providing grants to two queer community activists. 

Barefoot Wines

A sponsor of LGBTQ causes for more than 30 years, Barefoot is donating a portion of proceeds from the 2022 Barefoot Bubbly Sweet Rosé Pride edition to Free Mom Hugs and the National Center for Transgender Equality.

Miller Lite

In celebration of Pride 2022, Miller Lite has published Dr. Eric Cervini's Beers & Queer History, a look at key moments in the gay rights movement that took place at LGBTQ watering holes, from Julius in New York City to the Chicken Hut in Washington, DC.

All proceeds from the book support Equality Federation, an advocacy accelerator benefiting state-based LGBTQ organizations.

Crystal Head Vodka

Crystal Head Vodka continues to support LGBTQ causes with year-round partnerships with organizations like the Stonewall Sports Program, The Test Positive Awareness Network, Kaleidoscope Trust and Lurie Children's Hospital Transgender Youth Program.

For Pride month, the company has brought back its limited-edition Pride bottle, the hallmark skull with a shimmery rainbow tint.


Future Gin

Queer-owned Future Gin distills Meyer lemon, honeysuckle and grape leaf alongside traditional botanicals. 

For the month of June, Future Gin will donate 10% of all net proceeds to GLSEN, which ensures safe and supportive environments for LGBTQ students.

House Wine

With hints of fresh berries and citrus, House Wines' limited edition Rainbow Rosé Bubbles is available in 12-ounce six-packs or 12-packs of 6-ounce mini cans. 

For every case sold, House Wines will donate $2 to the Human Rights Campaign, the leading LGBTQ advocacy group in the US.

Gay Beer

This Brooklyn brewery makes a gluten-free golden lager with malt grains and German hops to produce subtle notes of honey and crisp citrus and a malt finish.
As part of their company's mission, Gay Beer owners (and real-life couple) Jon Moore and Jason Pazmino make quarterly donations to LGBTQ organizations like Housing Works, the Hetrick Martin Institute, the Ali Forney Center and the Center for Black Equity.

Cool Cat

Gay-owned Cool Cat's line of low-calorie wine spritzers start with a base of California white wine and come in four flavors -- original (elderflower, mint and lime), citrus, berry and grapefruit. Available in four-packs of 12oz cans, they're gluten-free with just two grams of sugar and 140 calories. 

This June, the brand introduced special Pride packaging and made a $10,000 donation to The LGBTQ Community Center in New York.

Ilegal Mezcal

Ilegal's Joven, Reposado, and Añejo mezcals are produced in small batches by fourth-generation mezcaleros, made with Espadín agave and double distilled in the Santiago Matatlan Valley of Oaxaca, Mexico.  

This summer, Ilegal's Celebrating You campaign features artwork, parties and specialty cocktails honoring the queer community that raise funds for wayOUT, a non-profit focused on empowering gender-expansive youth.

Ogden's Own

Utah's largest distillery has produced Five Husbands Vodka, made from distilled corn spirits and mountain spring water, since 2019.

Each label spotlights leading members of the state's LGBTQ community, with a minimum of $1 of every 25-ounce bottle sold year-round donated to local LGBTQ causes, including Equality Utah, Utah Pride Center and the Utah LBGTQ+ Chamber of Commerce.