Best Pride Merchandise That Gives Back to the LGBTQ Community
Pride 2023 is here. Check out products from companies that put their money where their marketing is.
Dan is a writer on CNET's How-To team. His byline has appeared in The New York Times, Newsweek, NBC News, Architectural Digest and elsewhere. He is a crossword junkie and is interested in the intersection of tech and marginalized communities.
ExpertisePersonal Finance, Government and Policy, Consumer Affairs
All month long, brands have been putting a spotlight on the LGBTQ community with rainbow-colored Pride swag.
There's a lot more to Pride than shopping, of course. That's why the Pride offerings CNET has selected for 2023 come from retailers that are making substantial donations to vital organizations like The Trevor Project, the Human Rights Campaign and PFLAG.
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Check out T-shirts, sneakers, toys, cosmetics and more, below.
Apple's new Pride watch band for 2023 integrates a rainbow of geometric shapes on a white base, and no two bands are exactly the same. Available in 41mm and 45mm sizes, the band is compatible with Apple Watch Series 3 and later models.
There is also a new Pride Celebration watch face and iPhone wallpaper available for download if you have iOs 16.5.
Getting up in the morning is a lot more fun when you're greeted by Quip's chromatic rainbow toothbrush, which vibrates to let you know when you've brushed for two minutes.
Each toothbrush has three months of battery life and comes with a soft-bristle brush head, a cover and a 4.6-ounce tube of mint toothpaste. The Smile With Pride collection also includes a gum dispenser and refillable floss pick holder, each sold separately.
This year, a portion of proceeds from the collection will go toward Quip's minimum $50,000 donation to the Tennessee Equality Project, We Are Family and the South Florida nonprofit Prism.
Vans' iconic low-tops get an embroidered rainbow wave along the sidestripes, with the message "Love is Love" printed on the heels. The Pride Old Skool has sturdy suede-and-canvas uppers and signature rubber waffle outsoles.
This four-pack gives a colorful spin to Bombas' best-selling cotton-poly triblock calf socks, with cushioned footbeds, antiblister tabs and a reminder to "bee proud" stitched on the inside.
With each purchase from the Pride collection, one clothing item will be donated to organizations supporting people facing homelessness. Bombas is also making a donation to the Ruth Ellis Center in Detroit, which provides resources for at-risk LGBTQ youth.
LGBTQ employees of DavidsTea were invited to choose their favorite blends: Hibiscus Splash is one of the company's most popular, a caffeine-free mix of hibiscus, pineapple and cranberries that's delicious hot or cold.
All month long, 10% of sales of Hibiscus Splash, Just Peachy and Sunny C blends will be given to Rainbow Railroad, which helps at-risk LGBTQ people worldwide find safety.
With the Pride flag incorporated into the wrapping, this burrito encourages people to "love what makes you real." It's part of the "Pride Edit" on the Chipotle Goods website, along with other lightweight cotton tees with graphics celebrating the LGBTQ community.
For each item sold, Chipotle is donating $10 to The Trevor Project, with a minimum donation of $15,000. And through June 18, customers can round up their total on the Chipotle app to the next highest dollar amount and donate the extra change to the organization.
You'll definitely stand out from the crowd in this bold 100% cotton pullover with dropped shoulders. It's covered in rainbows, hearts, clouds and Mickey Mouse icons, with "Disney Pride" emblazoned on the back in puff ink.
This gender-neutral tank has a rainbow sunburst on the chest and the American Sign Language gesture for "love" embroidered on the back.
Available in sizes XXS to XXL, it's made with Dockers' Water
The 2023 Dockers Pride collection also includes shorts, tees and a crewneck sweatshirt, all in the brand's signature khaki color.
Dockers is continuing its partnership with the Stonewall Community Foundation and donating to Casa Frida, a shelter in Mexico City that supports members of the LGBTQ community fleeing violence and displacement.
For Pride 2023, British bootmaker Dr. Martens has collaborated with three queer artists on unique interpretations of its most iconic footwear. Illustrator Loveis Wise elevated the eight-hole Jadon boot with a 2-inch quad sole, adorned with star eyelets and a disco-ball lace charm, plus dreamy imagery celebrating trans and gender-nonconforming people.
These colorful headphones have adjustable sensory bass, 40 hours of battery life and fold flat. You can set up your sound profile with the Skullcandy app and control the track and volume via touch controls on the headphones themselves. (They also come with built-in Tile finding technology.)
This lightweight low-top is crafted from smooth leather with a hand-woven rainbow crochet trim that took more than three hours to complete. An update on a classic style, it comes with a comfortable cushioned insole and Coach's proprietary CitySole technology for comfort and flexibility.
This limited-edition shave set includes a shimmering iridescent handle, three German-engineered blades, foaming shave gel and a travel blade cover -- all in a special case with an original poem from queer poetSaeed Jones (When the Only Light is Fire).
Available in sizes XXS to XXXL, this retro black sweatshirt pays tribute to Elton John's classic 1973 double album, Goodbye Yellow Brick Road. With hits like Candle in the Wind and Bennie and the Jets, it was the out singer's most successful release ever, selling more than 20 million copies and cementing his legendary status.
Adidas partnered on a Pride collection with queer South African designer Rich Mnisi, whose motto is "Let love be your legacy." This sleek black track jacket juxtaposes Adidas' iconic triple white stripes with Mnisi's colorful abstract shapes. Made with sweat-wicking Aeroready material, it'll keep you dry no matter how worked up you get.
This colorful 100-pack comes with orange, yellow, red, green, blue and purple vanilla cupcakes, as well as an assortment of cookies-and-cream, chocolate chip pancake, tie-dye, peanut-butter-and-jelly, triple chocolate fudge, red velvet, cookie dough, mint cookie, strawberry eclair, chocolate eclair, cookie butter and marshmallow cupcakes.
From June 1 to 19, Baked by Melissa is offering $20 off its "Rainbow Effect" 100-pack when you use code PRIDE.
All month long, 10% of net proceeds are being donated to New York City's The Center.
This San Clemente, California-based sock company is celebrating Pride in comfort, with creamy white crew socks sporting the Stance logo with a rainbow redesign. (They're also available as no-show socks, if that's your jam.)
Stance is continuing its support of Encircle and a portion of proceeds from this collection will benefit the organization's mental health services for LGBTQ youth in Utah.
This Pride, CB2 is offering original artwork from five international LGBTQ artists. This image from Ryan Pfluger celebrates "safe spaces of spontaneity and creativity," according to the artist, and is part of a body of work in which Pfluger photographed queer friends and strangers on joyful excursions.
A 24-inch print on luster photo paper, it comes with an aluminum frame with a matte black finish.
Gay-owned label JCRT has partnered with multidisciplinary artist Nayland Blake on a new menswear collection. The ATDM (Artist, Title, Date, Medium) line includes handmade t-shirts and collared shirts available in white or gray.
Each top is emblazoned with the phrase "This is clothing of the opposite gender," using language from bills proposed in Arizona that target drag performers and the trans community.
Only 100 of each is being produced, and each shirt will be numbered. All proceeds benefit the Transgender Law Center.
Made with input from Colorful Soles, Reebok's LGBTQ affinity group, these training shoes come in all sizes and are made from at least 30% recycled or repurposed materials. The white upper is contrasted with teal and lilac highlights and a rainbow color swatch on the sole.
This special edition of Fossil's Everett watch incorporates the colors of the Pride and Trans flags, complemented by a stainless steel silver-tone 42mm case and 18mm bracelet. This unique timepiece can be personalized with engraving.
Target partnered with a bunch of LGBTQ artists and queer-owned companies for its 2023 Pride capsule collection, which includes apparel, footwear, baby clothes and accessories, as well as music, movies and home decor.
We love this "Bien Proud" T-shirt from JZD, a queer- and Latinx-owned lifestyle brand run by Jen and Vero Zeano. It's available in sizes XS to 4X, and in kids, toddler and baby versions too.
Target is continuing its long partnership with GLSEN, which creates affirming and accessible spaces for LGBTQ students, with a $250,000 donation for Pride month.
The front of this relaxed-fit cotton tee encourages spectators to "Show up for trans youth," while the back salutes the Transgender Law Center, a legal nonprofit advocating for self-determination for all gender identities.
This year, Calvin Klein is donating more than $220,000 to the TLC, along with other LGBTQ organizations like PFLAG National and ILGA World.
DC Comics is spotlighting more than 50 queer heroes (and villains) in this hardcover compendium written by Jadzia Axelrod (Galaxy: The Prettiest Star), with art by Paulina Ganucheau (Wonder Woman: The Adventures of Young Diana).
Get the lowdown on Harley Quinn and Poison Ivy, Superman (Jon Kent) and Robin (Tim Drake), Batwoman, Dreamer and many more.
On May 30, the 104-page prestige comic DC Pride hits stores with stories featuring Robin, Flash, Green Lantern, Superman and many other LGBTQ characters.
These unisex slip-ons have an unmistakable rainbow pattern on the rubber outsole and tongue loop, and sport UA's proprietary HOVR foam cushioning, which helps propel you forward while reducing impact on your joints.
Bungee cords over the midfoot offer a snug fit while allowing the shoes to remain breathable, comfortable and easy to get off and on.
Tackle dryness and discoloration with Rainbow Beauty's hydrating vegan body butter, available in a 5-ounce container. It blends the healing properties of cocoa butter, shea, and coconut for relief anywhere on the body.
This Pride, the Canadian beauty brand launched a limited edition version of its Superfood Serum, a revitalizing formula that nourishes skin and promotes elasticity, while offering protection from drying and long-term damage.
One dollar from every purchase is being donated to Rainbow Railroad, which helps queer individuals escape violence and persecution in their home countries.
Satisfy your sweet tooth with this queer-owned ice creamery's Pride treat. The Love Out Loud sammie features cheesecake ice cream with a strawberry swirl sandwiched between two rainbow-confetti sprinkle cookies.
This year, Coolhaus is making a $25,000 donation to GLAAD.