Nokia may become the next mobile phone leader to either curtail or eliminate its manufacturing arm, analysts assert.
On Thursday, Ericsson announced that Flextronics, a Singapore-based contract manufacturer, will take over its handset plants in Brazil, Malaysia, Sweden,
the United Kingdom and the United States. The Ericsson brand will survive; the company will just no longer make the phones itself.
The No. 3 mobile phone maker's move follows on the heels of two other recent announcements.
Qualcomm was the first major player to get out of handset making, announcing
in December that it was selling its manufacturing arm to Kyocera. And last
week, Motorola announced its decision to halt cell phone manufacturing at
its plant in Harvard, Ill., and lay off about 2,500 workers in an attempt to
Such decisions have left analysts concluding that others will follow.
Even though Nokia's market share has been climbing, Dataquest analyst Paul
Dittner predicts that the company will make some adjustments.
"I'd expect Nokia to do outsourcing as well," he said. "It can be done
cheaper by a company like Flextronics."
Nokia wouldn't comment on the speculation.
At least one analyst asserts that Ericsson's outsourcing deal may also have
an effect on the number of handsets manufactured industrywide this year.
"We'll still be sticking with the forecast of 500 to 540 million handsets sold,
but we're now looking closer to the lower end of the range," said Dan
Downey, an analyst with The Yankee Group.
The two analysts added that the Ericsson announcement didn't go far enough
to bolster the company's sagging market share.
"Most people say it wasn't a big enough step to correct the problems," Dittner said.
Ericsson isn't completely out of the handset game. It retained its engineering, marketing and sales division, Downey pointed out.
"A lot of people expected them to ditch handsets altogether," Downey said. "This is a compromise of sorts."
Ericsson cut its manufacturing arm at a time when its position as one of the top three mobile phone makers is threatened by Siemens, a dark horse that
until six months ago, was a middle-of-the-pack player, according to Dataquest.
Siemens has been boosting its market share and is expected to overtake
Ericsson as the No. 3 mobile phone maker perhaps as soon as two weeks from now, Dittner said.