Even to your grandmother, an emoji is worth a thousand words. That's made clear in Adobe first ever Emoji Trend Report, released Wednesday to commemorate annual World Emoji Day.
The majority of emoji users Adobe surveyed (93%) said they often used the small text messaging icons, ranging from smiley faces to prayer symbols to "lighten the mood." Additionally, a significant chunk of users say those who use emoji are "friendlier and more approachable."
One of the noteworthy highlights in the report is is that 65% of emoji users say they're more comfortable expressing their emotions through emojis than a phone call. Besides allowing an easy route convey feelings, emoji also serve to help businesses. The report also says that 58% of users are more likely to open an email from a brand that has an emoji in the subject line.
On Tuesdayranging from falafels and service dogs in an effort to spread messages of inclusivity.
Adobe surveyed 1,000 emoji users across the US aged 16 to 73 in May of this year. The company didn't immediately respond to a request for additional comment.