Unboxing the third-generation Apple iPad

Fresh from the new Grand Central Apple store in New York, we unwrap the latest iPad.

Dan Ackerman Editorial Director / Computers and Gaming
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications. "Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
Expertise I've been testing and reviewing computer and gaming hardware for over 20 years, covering every console launch since the Dreamcast and every MacBook...ever. Credentials
  • Author of the award-winning, NY Times-reviewed nonfiction book The Tetris Effect; Longtime consumer technology expert for CBS Mornings
Dan Ackerman
The iPad gets unboxed
Watch this: The new iPad unboxed

We've already seen an unboxing video from CNET Australia, thanks to that country's envious position as the first across the International Dateline into tomorrow. Now it's time for New York to get in on the act, along with rest of the eastern United States.

Rather than wait for the FedEx delivery person (and we're still waiting...), we jogged down to the new Grand Central Station Apple store, where it took only a few minutes and a wrist band to get our hands on a 64GB AT&T third-generation iPad.

The box and its contents will look familiar to any current iPad owner. It seems to be a universal observation, but the new model does feel obviously heavier, although the difference in thickness is much harder to see.

Sarah Tew/CNET

The new high-res screen is certainly nice, but it seems a bit dimmer when set to half brightness than an iPad 2. At first glance, you may not even be able to tell the two screens apart, but it becomes obvious when reading, for example, The New York Times online, when held at about the distance you'd hold a newspaper or magazine, with clearer, crisper type.

Stay tuned for much more on the new iPad, including our official full review.