X

U.S. women go for digital SLRs

Women are the primary user of digital SLRs in more than half of households surveyed, new study data shows.

Stephen Shankland Former Principal Writer
Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
Expertise Processors | Semiconductors | Web browsers | Quantum computing | Supercomputers | AI | 3D printing | Drones | Computer science | Physics | Programming | Materials science | USB | UWB | Android | Digital photography | Science Credentials
  • Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.
Stephen Shankland

Apparently all those advertisements saying you'll get better pictures of your kids with a digital SLR camera are paying off.

Women are the primary user of digital SLRs in more than half of households surveyed.
Women are the primary user of digital SLRs in more than half of households surveyed. Photo Marketing Association

The primary digital SLR (single-lens reflex) user in the United States is a woman 51 percent of the time among those surveyed, according to new study results released Monday by the Photo Marketing Association. Among those households where women are the primary user, the average annual income is at least $75,000, and they're much more likely than most to have children under 6 years old.

"You can always find females among prosumers and photo artists, but seeing quite a few young mothers in the mix means they respond to messages about capturing fast-action pics of their kids," said Dimitrios Delis, director of PMA marketing research.

Digital SLR popularity has been in part a response weak indoor and action shots from early digital point-and-shoot cameras, he added. Action shots that suffered from shutter lag--the delay between pressing the shutter release button and the camera actually taking the photo.