It has lots of shots of the product doing lots of things. Well, you know the rest. It's a moving version (in the sense of in-motion, rather than emotive) of a 12-page print ad Apple released in Vogue just before the launch.
The music begins with hand-clapping. Honestly, what could be more apposite after today's convocation by acclamation?
Of course, the product is big on screen, thereby making those with large fingers feel that even they will be able to operate this latest march of time.
Some might endure a sudden chuckle in the essential swerve toward customization of bands and watch faces portrayed here.
Of course, this will likely be only the first tick in the creation of a new aristocracy. There will be more ads, more inducements and more temptations to wander into your Apple store at the end of April and be seduced.